Benefits are confusing. There’s no simpler way to sum them up.
Whether it’s the eligibility criteria, how much you get, how to fill in the claim form and even if the name of the thing bears any resemblance to the help you need (Constant Attendance Allowance springs to mind) – it’s confusing.
We took a look at Personal Independence Payment (PIP) on our website and set ourselves the challenge of improving it by making the user’s experience simpler.
Here’s the highlights of what we’ve done.
And by the way, PIP is extra money to help with everyday life if you’ve an illness, disability or mental health condition.
1. We made the navigation clearer and simpler
2. We made the purpose of each page clearer and simpler
- Where to start
- When can you claim
- Who can get it
- When you can’t get it?
- The presence and residence conditions
These 5 pages are now:
- Check if you’re eligible for PIP
3. We made the content easier to read and digest
4. We gave users the answers they wanted
Take a look at our new PIP content and let us know what you think.
There’s more to come, and we’ll blog soon about how we’re helping users fill in their claim form.
Stephen, Rebekah and Jane